Alejandra Fernández | Brand & Web Designer

Inquiries
E. alejandrafernandez.pro@gmail.com
IG. alejandrafernandez.work

Project Overview

Year ✷ 2023
Industry ✷ Tech / SaaS
Client ✷ Aircall
Role ✷ Art Director + Visual Designer
Scope ✷ Brand Film / Motion Design / Product Communication

Animator ✷ Paul Floc’h
Sound Desginer ✷ Nicolas Maurin

About

This brand film was created to introduce Aircall and clearly communicate what the product does, a recurring challenge for a complex, cloud-based telephony solution. The project aimed to translate a highly technical offering into a clear, accessible and engaging narrative, using a colorful and expressive visual universe.

The challenge

Aircall’s main challenge was not visibility, but understanding. The product’s value is often difficult to grasp at first glance, especially for non-technical audiences. The film needed to simplify a complex system without oversimplifying its capabilities, while staying true to the brand’s energetic and human tone.

The approach

I focused on shaping a visual language that could act as a bridge between complexity and clarity. The goal was to support understanding through design: using color, composition and typography to structure information, guide the viewer and make abstract concepts feel tangible and approachable.
The visual system was designed to be both expressive and functional, dynamic enough to sustain motion, yet clear enough to reinforce comprehension.
Every visual decision aimed to reduce cognitive load while keeping the brand’s personality present.

The outcome

The result is a brand film that helps demystify Aircall’s product, making its value easier to understand without losing depth. By pairing clarity with a vibrant visual identity, the film positions Aircall as both a powerful and human-centered solution.